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Onboarding overview

Onboarding is the first impression a user has of a product or feature. It’s crucial to make it count.

First impressions matter

Onboarding quickly demonstrates the value of a product or service, increasing the likelihood of user success.

It’s more than just a flashy introduction, pointing out features, or even teaching new users how to use a product. It’s about helping users meet their unique goals and creating value. Onboarding guides users towards their ‘Aha! Moments’.

An ‘Aha! Moment’ is a sudden insight or discovery. In this context, it describes a user’s emotional reaction when discovering the true value of a product


Onboarding should be task-orientated, taking into account both user and business goals. It‘s essential to consider the different groups of people coming to a product: What are they looking for? How can you make them feel welcome and productive?

Think of an onboarding experience as a journey for the user. When defining these experiences, designing a component, or even writing copy, ask yourself: Is it relevant, contextual, dismissible, and digestible?

Next steps

This framework highlights best practices and shows how best to onboard users. Use the workshop template to define onboarding scenarios and the method-picking tool to help determine the most effective onboarding method.

Best practice

Create compelling onboarding experiences by following these industry best practices.

Learn more about onboarding best practice

Best practice

Create compelling onboarding experiences by following these industry best practices.